Grace Ghee

Info

In 2016 at 17, I embarked on my first business venture, Anda, learning the essentials of product sourcing, brand development, and marketing through hands-on experience.

Learning how to use Illustrator, Photoshop, InDesign to design everything myself.

I founded Anda to fill a gap in the market I had personally experienced at 17.

Before major brands like White Fox Boutique and Princess Polly existed, I saw an opportunity to create affordable and stylish 'going-out' tops and accessories.

Despite early challenges with quality, I learned how to identify demand and create sellable products, growing the brand to generate over $1,000 in sales for our best-seller.

Planning the Instagram feed was more than aesthetics—it was about shaping the brand’s visual identity.

I have always seen Instagram as the front page of a brand’s story, a place where potential customers engage with your best work.

My focus on Instagram as a strategic tool for promotion remains key to how I market products today.

In 2017, giveaways were a game-changer for building brand visibility and engagement.

I leveraged collaborations with other brands and learnt how to deal with influencers to increase followers and drive product awareness.

These strategic partnerships and marketing initiatives were pivotal in gaining traction and building a loyal customer base.

After growing Anda throughout my last two years of school, I made the strategic decision to wind it down, sell off the remaining inventory, and move on to my next entrepreneurial venture.

I built my first eCommerce website on Shopify, taking full control of operations from designing the online store to managing inventory using Excel, which helped sharpen my digital and organisational skills.

Projects: ❶ Anda Boutique (2018) ❷ Only if Club (2020) ❸ Gracious (2024)